Trade show May 18, 2006
Posted by sithbear in Work.add a comment
Went to a trade show today.
A lot of people does not know how to do exhibition.
1) Temp staff needs training. They need to know the general info of the company and products/services. They need to know how to get contact details and how to direct prospects to the right people.
2) Staff need to be prepared to talk about their products and services.
3) Staff need to know how to handle more than 1 prospect at a time. Introduce yourself, give a brochure, split up staff to different prospect.
4) Brochures, price list, etc need to be prepared.
5) Visitors are customers (prospective or otherwise). Exhibitors should not expect customers to get back to them. Take the blardy initiatives to contact customers.
6) Looking at people through your nose is hardly the way to break the ice. (I hate honkies)
7) Knowledge is more important than a pretty face in business.
